CallRail vs Call Tracking Metrics: Pricing and Features

CallRail and CallTrackingMetrics solve the same basic problem: both tell you which ads, campaigns, and keywords generate phone calls. They stop looking alike once you get beyond basic attribution.

CallRail is the easier starting point for many small marketing teams. Its $50 monthly Lead Tracking plan includes five numbers and 250 minutes. CallTrackingMetrics, now branded as CTM, starts at $79 per month and bills phone numbers and minutes separately.

CTM earns that higher starting price by aiming at a broader operation. Its upper plans combine call attribution with agency account management, advanced routing, form tracking, conversation intelligence, developer tools, and contact center features.

Call Tracker publishes this comparison and competes with both companies. We have linked to each provider’s official pricing and product documentation so you can verify the details before buying.

The short answer

Choose CallRail if you need straightforward call attribution, a modest amount of included usage, and a product a small team can start with at $50 per month.

Choose CallTrackingMetrics if you run an agency, manage calls across many countries, need advanced routing or sales tools, or want a platform that can grow into a contact center. Expect a higher base price and a separate usage bill.

Consider Call Tracker if your priority is a lower monthly price with more included numbers and minutes. Call Tracker starts at $37 per month with 10 numbers and 500 minutes.

CallRail vs CallTrackingMetrics at a glance

Prices above use monthly billing and were checked on July 28, 2026. Promotions and usage rates can change. Verify them on the CallRail pricing page and CTM pricing page.

Pricing: included allowance versus metered usage

The entry price alone does not tell you what either product will cost.

CallRail’s $50 Lead Tracking plan includes five tracking numbers and 250 minutes. Calls continue after you exceed the allowance, but CallRail adds the extra usage to your bill. This is a familiar subscription model: the plan covers a starter allowance, then overages apply.

CTM’s $79 Marketing Lite subscription does not include numbers or minutes. Its pricing FAQ says customers purchase the numbers they need and pay for the minutes they use. The base subscription buys access to the software; usage sits on top.

That difference matters most at low volume. A company that needs only a few numbers and a few hundred minutes can use CallRail’s included allowance before paying an overage. With CTM, usage starts as a separate cost from the first number and minute.

Usage billing is not automatically worse. Agencies with dozens of client accounts may prefer paying for exactly what each account consumes. CTM also offers prepaid discounts and usage packs for larger accounts. You need an expected number count and monthly minute total before comparing the final bill.

Call tracking and attribution

Both products cover the work most marketers expect from call tracking software:

• Static tracking numbers for campaigns and offline advertising
• Dynamic number insertion for website visitors
• Source, campaign, and keyword attribution
• Call recording
• Call routing
• Text tracking
• Reports that connect leads to marketing activity

CallRail’s base package is centered on calls and texts. It includes AI-assisted transcription and analysis, automation rules, recording, and routing. Its plan guide describes dynamic number insertion and campaign-specific tracking numbers as part of the core product.

CTM starts with attribution too, but its product extends further into communications and lead operations. CTM combines calls with texts, forms, chat, routing, automation, and sales features as you move into Marketing Pro and Sales Engage.

If you only need to prove which marketing generated a call, both products can do the job. The decision becomes clearer when you add forms, AI analysis, agency reporting, or a sales team.

Forms and conversation intelligence

CallRail separates form tracking and premium conversation intelligence into different packages.

Lead Tracking Complete costs $95 per month and adds form attribution, a custom form builder, and multi-touch cost-per-lead reporting. Lead Conversion costs $150 per month and adds call summaries, sentiment analysis, trend reports, automatic conversion tagging, and coaching tools. The $195 Lead Conversion Complete plan combines both groups.

CTM puts form tracking and its more advanced conversation intelligence in the $179 Marketing Pro plan. That plan includes 5,000 form submissions, 3,000 transcribed minutes, custom AI call analysis, summaries, automation triggers, and premium integrations.

For a team that needs forms but not advanced call analysis, CallRail has the lower published package price. For a team that wants both forms and advanced conversation tools, CTM’s $179 Marketing Pro plan starts below CallRail’s $195 combined package, although CTM still adds phone-number and call usage charges.

Agencies and multi-account management

CTM is more explicit about agency support. Marketing Pro includes sub-accounts, white-label options, custom billing controls, premium integrations, API access, and developer resources. Agencies can fund client usage centrally or arrange direct billing for sub-accounts.

CallRail supports agencies and multi-client management, but its public pricing summary is organized around lead tracking, forms, and conversation intelligence. It does not list a white-label package alongside its four standard plans.

An agency should compare more than the logo in a report. Check whether the platform supports:

• Separate client access and permissions
• Centralized billing or client-level billing
• Custom pricing markups
• Branded reports and domains
• API and webhook access
• Fast setup for new client accounts

CTM has the stronger published offering for these requirements. A smaller agency that mainly needs attribution reports may still find CallRail easier to operate.

Call routing, sales teams, and contact centers

CallRail includes call routing in its entry plan. That covers the common need to send an inbound lead to the right person or location.

CTM goes deeper. Its routing tools can use account rules and caller data, and its $329 Sales Engage plan adds a softphone, smart dialer, outbound calling tools, advanced skills-based routing, live coaching, and sales dashboards. CTM also sells enterprise and agent packages for larger operations.

This difference separates marketing attribution software from a broader communications platform. A local business that forwards calls to a receptionist may not benefit from CTM’s extra controls. A distributed sales team or contact center might.

International phone numbers

CallRail states that it supports the United States, Canada, the United Kingdom, and Australia.

CTM says it offers tracking numbers in more than 80 countries. Its global pricing page lists country-specific availability and rates for local, toll-free, and other number types.

For a business operating in many countries, CTM has the clear advantage. A company working only in CallRail’s supported markets should weigh price and features before treating international coverage as a deciding factor.

Which one should you choose?

CallRail is the better choice when:

• You want numbers and minutes included in the entry price.
• Your immediate need is call and text attribution.
• You want form tracking without paying for a full contact center platform.
• A 14-day trial without a credit card matters to your evaluation.

CallTrackingMetrics is the better choice when:

• You manage client accounts and need white-label options.
• You need numbers across many countries.
• Your sales operation needs advanced routing, a softphone, or outbound tools.
• You want forms, conversation intelligence, automation, and developer access in one higher-tier plan.

Neither choice is universally better. CallRail is easier to justify for a smaller attribution program. CTM has more room for complex agency and sales operations, but the base subscription and usage charges make cost planning more involved.

A lower-cost alternative

Call Tracker starts at $37 per month with 10 local numbers, 500 local minutes, and 100 inbound text messages. Call recording, forwarding, call flows, whisper messages, voicemail, keyword attribution, and unlimited users are available across all three plans. AI transcription access is included, with transcription usage billed at $0.02 per minute.

The $147 Agency plan adds white-label branding and support for multiple client companies. Call Tracker is aimed at businesses and agencies that want call attribution and routing without buying a larger contact center product.

See the direct Call Tracker vs CallRail comparison and Call Tracker vs CallTrackingMetrics comparison for plan-by-plan details.

Frequently asked questions

Is CallRail cheaper than CallTrackingMetrics?

CallRail has the lower monthly entry price. Its $50 plan includes five numbers and 250 minutes. CTM starts at $79 per month, with numbers and minutes billed separately. The comparison changes at higher tiers, so calculate the features and usage your account needs.

Does CallTrackingMetrics include phone numbers or minutes?

No. CTM’s pricing FAQ states that plans do not include numbers or minutes. Customers pay for the numbers they purchase and the minutes they use.

Which product is better for an agency?

CTM has the stronger published agency package. Marketing Pro includes sub-accounts, white-label options, API access, form tracking, and advanced conversation intelligence. CallRail can still suit agencies that need a simpler call and form attribution product.

Which product is better for a small business?

CallRail is easier to price for a small business because its entry plan includes a starter allowance. CTM makes more sense when the business needs its advanced routing, automation, international coverage, or sales tools.

Can I try either product before paying?

CallRail offers a 14-day trial without requiring a credit card. CTM was waiving the first month of plan fees when this article was reviewed, but usage charges and future promotions should be confirmed directly with CTM.