Google Adwords

Reach the right people at the right time.


Our Google Adwords integration creates a seamless flow of data all the way into your Google Adwords dashboard. The combination of call tracking with PPC marketing will provide campaign managers with the data they need to optimize for the best conversion rates and advertising spend ROI.

How It Works

Our integration is powered by our number pool tracking where we’ll be able to trace back the Google Click ID of each caller and then push the call event data to Google Analytics. Once in Google Analytics as an event, you’ll be able to use Google Adwords’ native import features to import the events to Google Adwords.

Benefits of Our Google Adwords Integration
  • Detailed Click Data - with our Google Adwords integration, you'll be able to view the caller's Click ID, Keyword Search Term, and all other data related to the unique website visitor.
  • Conversion Reporting - we'll provide Google Adwords Campaign Managers with the keywords, campaigns, and click data they need to improve ad spend and campaign optimization.

FAQs About Call Tracking Adwords Integration

What is Google Ads call tracking, and how is it implemented?

Google Ads call tracking enables you to measure and track phone leads/phone call conversions back to the marketing campaigns, even to the keyword level that drove the customer to make the phone call.

Call Tracker utilizes the Google Analytics API to feed these phone call conversions into your Google Ads account.

What are some other benefits of Adwords call tracking?

With Google Ads call tracking, you can increase the number of phone calls generated by marketing campaigns by setting up Click-to-Call ads.

Click-to-Call ads are known to increase performance substantially by making it easy for a customer to make mobile phone calls directly to your business by simply clicking on the ad.

Call Tracker’s Google Ads call tracking integration gives you the ability to track phone calls and call extensions back to specific ad campaigns, keywords, or ad groups.

Since our call tracking software allows you to record phone calls, you will be able to adjust your sales strategy quicker according to the marketing clarity provided by all the calls.

How do I set up Google Adwords integration and view call data in Google Analytics?

The first step is to enable Google Analytics integration and set up goals for phone calls in your Analytics account settings. After doing this, follow the next steps to pull this data into your Google Adwords account.

  1. In your Google Adwords account, go to tools and select conversions.

  2. When you reach the conversions page, select Google Analytics.

  3. Choose the phone calls goals you set up before.

  4. Configure the conversion import settings and select Import Goals. Your import goals should reflect on your Adwords account within a few hours.

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