What is Call Tracking?
Call tracking or sometimes called "call capture" is a tool that businesses can use to track and record incoming phone calls from their marketing advertisments. In particular, it allows marketers to more accurately measure the results of the campaigns they run – including PPC, local SEO and even offline advertising - so that they can more effectively allocate and optimize their marketing spend.
Developing & Optimizing an Effective Marketing Plan
Developing and managing a budget are among a marketing leader’s most important - and oftentimes challenging - tasks.
5 Insights from Call Tracking
Did you know that voice calls are 10 to 15 times more likely to convert than online forms?
5 Ways to Optimize Your Call Tracking
When you visit a website and are looking for more information from a particular company, what are you more likely to do – fill out a complicated contact form or pick up the phone?
How to Drive Better "Click-to-Call" Conversions
Have you ever called a business directly from a Google search, ad or website using your mobile phone? According to the latest statistics, chances are very good that you have. In fact research has found that 70% of mobile users have used click-to-call at some point.
5 Tips for Improving Your Social Media Strategy
It’s 2017 and it’s almost unheard of for a business not to have at least some sort of presence on social media, and for good reason. The percentage of consumers who follow brands socially range from 85% of those aged 45-54 to 95% of 18-34 year olds. Those statistics are pretty powerful in and of themselves.
5 Reasons You Need to Start Focusing on Mobile Marketing
Did you know that 95% of smartphone users have used their phones to look up local businesses? Furthermore, once these prospective customers found the companies they were looking for, 61% took action and called.
Optimize Your Facebook Marketing with Call Tracking
The goal of your Facebook ads is to drive as many qualified leads to your business as possible. But how can you know which campaigns are getting the best results?
4 Proven Ways to Drive More Call Conversions
When it comes to marketing, getting the attention of your target audience is really only half the battle. To realize a return on your investment, your marketing efforts have to be effective in getting those prospects to actually pick up the phone and call. Easier said than done? Not necessarily.
4 Signs Your SEO Strategy Needs an Overhaul
Is your SEO strategy getting you the results you’re after? If not, here are four warning signs that it may be time for an overhaul. 93 percent of all online experiences begin with a search engine. It’s safe to assume, then, that a good portion of that activity involves looking up businesses to purchase products or services.
7 Holiday Mobile Marketing Strategies
The holiday season is officially upon us, and with more than half of today’s consumers expected to use their mobile devices to make online purchases over the coming weeks, there’s never been a better time to invest in mobile marketing. If you haven’t yet developed and launched a holiday mobile marketing strategy for your business, here are a few creative ideas to get you started.
5 Not So Obvious Ways to Use Call Tracking to Measure Your Marketing Performance
Call tracking is normally associated with digital marketing but there are so many other marketing channels that it could be helpful for your business.
How "Design Thinking" Can Help Your Marketing Strategy
The key element of Design Thinking that is particularly effective is its focus on the users with personas which when applied to a marketing strategy lays excellent groundwork for understanding your target audience.
5 Reasons Why You Should use Call Tracking
Have you integrated call tracking into your company's marketing efforts? If you haven't, you’re most likely missing out on an important opportunity to improve marketing measurement and most of all boost ROI.
New Feature: Automatically Block Robocalls and Telemarketers
It happens all the time, your phone rings and it’s an automated “robocall” or a telemarketer trying to sell something. What if you could automatically filter these calls out from calls from real people that you want to talk to?
When You Should Build Not Buy
If there is an existing product that solves a problem for your business that isn’t part of your core value chain, it’s almost always better to buy than build. But what if there isn’t?
Announcing WordPress Integration
We've just released our official WordPress Plugin in the WordPress.org Plugin repository.
Become an Early Adopter and get 15% Off
We're exicited to announce that we're nearing the launch of our call tracking application. Join as an early adopter and get 15% off your entire bill for life.
What is Call Tracking and Why Should I Care?
Over the last decade there has been an enormous amount of focus on digital marketing, tracking digital campaigns, search engine optimization, and analyzing web lead data for more effective marketing and better ROI.