Advertising is an essential part of running a successful business, plumbing especially. It helps you reach a wider audience, build brand awareness, and attract new customers. However, advertising can also be time-consuming and expensive if not done correctly. Here are some tips for advertising your plumbing business more effectively.

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OpenAI's ChatGPT has taken the internet by storm showing how fast AI is going to transform the world we live in. Artificial intelligence (AI) is a rapidly advancing technology that has the potential to transform many aspects of our lives. From healthcare and transportation to education and entertainment, AI is already beginning to make a significant impact on society.

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As a marketer, you know that the goal of your work is to bring about some kind of change: for example, getting people to buy something or simply spread an idea. By measuring marketing ROI (return on investment), you can prove the effectiveness of your efforts and ensure that they're worth doing in the first place. As digital marketers have more tools at their disposal than ever before, it's also more important than ever for them to be able to show value from those efforts—or risk getting cut from budgets because they're not performing as expected.

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An astounding 97% of customers explore local services using search engines, according to a study by HubSpot. Today, electrician digital marketing strategies are pivotal for any electrical services company to keep up with the changing market and industry and reach their target customers.

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The first step to building a successful small business is attracting as many customers as you can handle. Here are a few tips on how a small business owner can up the ante on their customer base.

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You’re aware of the importance of tracking your business website’s performance in terms of traffic, leads generated, search rankings, conversions, and so on. The same holds true for your other marketing channels like email and social media.

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From sales cycle length to average deal size, there is no shortage of sales metrics and KPIs you can use to evaluate your sales team's performance. But while sales is indeed a numbers game, you won't do justice to your sales reps' efforts and performance by only looking at a select few metrics (such as conversion rate).

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Life as a sales manager is often stressful. You are constantly pushing to hit sales targets, trying to keep your sales team aligned and on track, and figuring out areas of improvement in both processes and people.

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For your online marketing efforts, you have plenty of ways to track your prospects’ behavior on your website. You can use heat maps, click tracking, multi channel attribution, and so on.

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We’re excited to announce Call Value attribution and reporting to keep track of the value associated with incoming calls from your marketing channels. You can easily assign call values when reviewing call recordings through the app on call details or configure your tracking number to automatically associate a default call value.

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