Measuring Marketing ROI in a Digital World
As a marketer, you know that the goal of your work is to bring about some kind of change: for example, getting people to buy something or simply spread an idea. By measuring marketing ROI (return on investment), you can prove the effectiveness of your efforts and ensure that they're worth doing in the first place. As digital marketers have more tools at their disposal than ever before, it's also more important than ever for them to be able to show value from those efforts—or risk getting cut from budgets because they're not performing as expected.
Tips On Effective Digital Marketing For Electricians In 2022
An astounding 97% of customers explore local services using search engines, according to a study by HubSpot. Today, electrician digital marketing strategies are pivotal for any electrical services company to keep up with the changing market and industry and reach their target customers.
10 Tips For A Small Business To Get More Customers
The first step to building a successful small business is attracting as many customers as you can handle. Here are a few tips on how a small business owner can up the ante on their customer base.
Why Call Tracking and Call Analytics Matters
You’re aware of the importance of tracking your business website’s performance in terms of traffic, leads generated, search rankings, conversions, and so on. The same holds true for your other marketing channels like email and social media.
6 Key Tips to Evaluate Sales Rep Performance
From sales cycle length to average deal size, there is no shortage of sales metrics and KPIs you can use to evaluate your sales team's performance. But while sales is indeed a numbers game, you won't do justice to your sales reps' efforts and performance by only looking at a select few metrics (such as conversion rate).
8 Essential Sales KPIs Every Sales Manager Should Measure in 2021
Life as a sales manager is often stressful. You are constantly pushing to hit sales targets, trying to keep your sales team aligned and on track, and figuring out areas of improvement in both processes and people.
10 Essential Call Tracking Metrics You Must Monitor for Your Business
For your online marketing efforts, you have plenty of ways to track your prospects’ behavior on your website. You can use heat maps, click tracking, multi channel attribution, and so on.
Introducing Call Value Attribution & Reporting
We’re excited to announce Call Value attribution and reporting to keep track of the value associated with incoming calls from your marketing channels. You can easily assign call values when reviewing call recordings through the app on call details or configure your tracking number to automatically associate a default call value.
5 Marketing Mistakes Wasting Your Money
It's always important for any buiness owner to take a step back and analyze every expense and find places to optimize and reduce waste. Even in good economic times we all should be doing this, but in times like these, it can mean the difference between surviving these couple of rough months or going out of buinsess. Let's look at 5 ways your marketing budget is wasting your money to see where we can eliminate waste at every level.
Introducing Our Referral Program
Our mission is to empower business leaders to improve their marketing and make smarter decisions for improved ROI. Today, we're proud to annouce our Referral Program to give back to our customers and community leaders that love and are sharing our service.