What is Call Tracking?
Call tracking or sometimes called "call capture" is a tool that businesses can use to track and record incoming phone calls from their marketing advertisments. In particular, it allows marketers to more accurately measure the results of the campaigns they run – including PPC, local SEO and even offline advertising - so that they can more effectively allocate and optimize their marketing spend.
Developing & Optimizing an Effective Marketing Plan
Developing and managing a budget are among a marketing leader’s most important - and oftentimes challenging - tasks. There is only so much money available and where you allocate each dollar can mean the difference between a marketing strategy that barely gets you by and one that truly drives the success of the business.
5 Insights from Call Tracking
Did you know that voice calls are 10 to 15 times more likely to convert than online forms? This is why driving more incoming calls is so critically important to your business. But it’s not just about getting people to pick up the phone and dial your number. There are a ton of other things you can learn from those incoming inquiries, provided you have a good call tracking strategy in place.
5 Ways to Optimize Your Call Tracking
When you visit a website and are looking for more information from a particular company, what are you more likely to do – fill out a complicated contact form or pick up the phone? The latter is much easier, which is why using call tracking to measure marketing performance just makes sense.
How to Drive Better "Click-to-Call" Conversions
Have you ever called a business directly from a Google search, ad or website using your mobile phone? According to the latest statistics, chances are very good that you have. In fact research has found that 70% of mobile users have used click-to-call at some point.
5 Tips for Improving Your Social Media Strategy
It’s 2017 and it’s almost unheard of for a business not to have at least some sort of presence on social media, and for good reason. The percentage of consumers who follow brands socially range from 85% of those aged 45-54 to 95% of 18-34 year olds. Those statistics are pretty powerful in and of themselves.
5 Reasons You Need to Start Focusing on Mobile Marketing
Did you know that 95% of smartphone users have used their phones to look up local businesses? Furthermore, once these prospective customers found the companies they were looking for, 61% took action and called.
Optimize Your Facebook Marketing with Call Tracking
Facebook ads have long been one of the most valuable tools digital marketers have to generate phone calls. However, if you don't track phone calls and assess call data, how will you know which Facebook ads result in phone conversions? Our integration with Google Analytics and Google Ads has revolutionized call tracking and makes tracking phone calls from Facebook ads straightforward and ceaseless.
4 Proven Ways to Drive More Call Conversions
When it comes to marketing, getting the attention of your target audience is really only half the battle. To realize a return on your investment, your marketing efforts have to be effective in getting those prospects to actually pick up the phone and call. Easier said than done? Not necessarily.
4 Signs Your SEO Strategy Needs an Overhaul
Is your SEO strategy getting you the results you’re after? If not, here are four warning signs that it may be time for an overhaul. 93 percent of all online experiences begin with a search engine. It’s safe to assume, then, that a good portion of that activity involves looking up businesses to purchase products or services.