Make Marketing Decisions
Our easy-to-use call tracking software shows which marketing campaigns are driving phone calls so you can make data driven marketing decisions.
14 Day Risk Free Trial with Every Plan
- Plans from $37/mo
- No commitment, cancel anytime
Your marketing budget is more effective with Call Tracker
95% of smartphone users have used their phone to look up local businesses and then 61% called. Forbes
What Our Clients are Saying
Call Tracker provides my business with an affordable call tracking service without all the nonsense and cost of the bigger players in this vertical.
Mark M.
We use Call Tracker to display unique tracking phone numbers for online ad campaigns and SEO visitors.
Agency in Information Technology and Services
How It Works
With Call Tracker's easy to use call tracking, you're able to track calls across all of your advertising and marketing channels so you can know what works and optimize your marketing ROI. Add unique tracking phone numbers to each marketing channel and see how they perform with our call tracking reports.
- Put a local or toll-free tracking number on each ad, from 300+ US and Canada area codes.
- Get call analytics, recording, and notifications.
- Optimize marketing spend with your call data to reduce wasted spend.
From Marketing Channel to Sale
See the channel, referrer and landing page behind every phone call, then listen to the recording or read the transcript. Tag the calls that turned into jobs, give them a value, and your call tracking reports show which marketing brings in paying customers.
- The channel, referrer and landing page behind each caller.
- A recording and an AI transcript of the conversation.
- Tags and a dollar value you set once the call is over.
- Channel
- Organic search
- Referrer
- google.com
- Landing page
- /emergency-plumbing
- Caller
- (512) 555-0147, Austin, TX
- Recording
- 4:36
- Caller Agent
- Transcript
- CallerMy water heater is leaking into the garage. AgentWe can have a plumber there by 3 today.
- Tag and value
- Booked job$450
-
Website $25 per call
$950 spent, 38 calls
-
Google Maps $30 per call
$1,620 spent, 54 calls
-
Facebook $60 per call
$1,260 spent, 21 calls
-
Postcards $120 per call
$1,800 spent, 15 calls
A postcard call costs 4 times as much as a Google Maps call.
See What a Call Costs on Each Channel
A busy channel can still be your most expensive one. Call tracking counts the phone calls each channel brings in. Divide what you spend on Google Maps, Facebook or postcards by its calls and you have your cost per call.
Then move budget out of the channels that cost too much and into the ones that bring in calls for less.
Qualify Leads in an Inbox for Your Calls
New calls wait with a green dot, the way unread email does. Open one, play the recording or skim the transcript, then use call tagging and a call value to record what it was. The list never moves, so you qualify a whole day of leads without losing your place.
- A green dot marks every call waiting for review, like unread email.
- Tags and call values save themselves as you go.
- One shared queue, so nobody reviews the same call twice.
- Diana Taylor New Customer $180.00
- Emily Robinson Add Conversion Add $320.00
- Michael Harris Add Opportunity Add $450.00
- Linda Clark Add Parts Order Add $95.00
- Omar Campbell Add Conversion Add $240.00
- Thomas Lopez Add Add
Optimize ROI with Powerful Reports
The most important part of the call tracking's value to marketers is the data that the tracked calls can give you regarding your marketing channels and campaigns' performance. We help you measure and analyze every call with a reporting suite that provides data on caller source channel, keyword search terms.
With our integration to Google Analytics Goals, you optimize Google Ads and marketing ROI with our reports that show what's working in your digital marketing channels.
White Labeling for Agencies
Call Tracker was designed and built with marketing agencies in mind. Our Agency Edition is perfect for Marketing Agencies to seamlessly provide call tracking to their clients under their brand.
With our agency features, you can easily manage call tracking for multiple clients and give each client access to their own dashboard under your brand.
Call Tracking Built for Your Industry
Pick your trade to see how businesses like yours use Call Tracker.
Call Tracking for HVAC
- Attribute every peak-season call spike When a heat wave or cold snap drives a flood of calls, a unique tracking number on each campaign ties the spike back to the exact ad, keyword, or listing. You know which channel to scale before the season ends, not after.
- Separate installs from repairs and plans Call recording and AI transcripts tell a high-ticket install lead from a repair call or a maintenance-plan signup, so you measure cost per booked install versus cost per repair and bid accordingly.
- Never miss a no-AC emergency Call flows route no-heat and no-AC emergencies to your on-call tech and forward to a backup, while missed-call alerts fire instantly. During peak demand, every unanswered call is a booked job handed to a competitor.
Call Tracking for Plumbers
- Attribute every emergency call A unique tracking number on each ad, map listing, and keyword ties every burst pipe and no-hot-water call back to the source that drove it. You see exactly which marketing produces booked jobs, not just clicks.
- Tell big jobs from price-shoppers Call recording and AI transcripts separate true emergencies and repipe or water heater jobs from people calling around for a quote, so you measure cost per booked job and put budget where the real work comes from.
- Never miss an after-hours call Call flows route to your on-call plumber and forward to a backup, while missed-call email alerts ping you the second a call slips through. A 2am leak never goes to voicemail and over to a competitor.
Call Tracking for Roofers
- Attribute storm-season surges When a hail or wind event sends your phone into overdrive, dynamic number insertion and per-source numbers tie each call back to the exact ad, keyword, or listing, so you know which campaigns to scale while the storm demand is hot.
- Sort insurance from retail jobs Call recording and AI transcripts let you tell restoration and insurance claims from retail replacements and tire-kickers, so you route big-ticket opportunities fast and measure cost per signed roof, not per ring.
- Own your calls, not broker leads Prove your own SEO and PPC cost less per booked roof than shared lead-broker work, then move budget toward the direct calls you control and stop renting the same lead three competitors already bought.
Electrician Call Tracking
- Attribute every high-ticket job call A panel upgrade or EV charger install is worth far more than a fault-finding call, and a unique tracking number on each channel ties those big jobs back to the exact ad, keyword, or listing that drove them. The money calls stop hiding in your totals.
- Qualify and prioritize big jobs Call recording and AI transcripts let you flag rewires, panel upgrades, generators, and EV work the moment they come in, so you measure cost per booked job and prioritize the calls that move real revenue.
- Never miss a safety emergency Call flows route sparking, no-power, and tripping-panel calls to your on-call electrician and forward to a backup, while missed-call email alerts fire instantly so an urgent safety call never goes to voicemail.
Contractor Call Tracking
- Attribute every big-project inquiry When one signed project is worth tens of thousands, you cannot afford to guess where it came from. A unique tracking number on each ad, page, and referral source ties the inquiry call back to what produced it, so you know your real cost per signed job.
- Qualify and prioritize large jobs Not every call is a kitchen remodel. Call recording and AI transcripts let you spot the high-value projects fast, prioritize them, and make sure a six-figure lead is never left waiting while you finish a small estimate.
- Track every service line and market Roofing, additions, and bath remodels do not perform the same. Separate numbers for each trade or market show which lines and regions actually return on your spend, so you scale the ones that pay.
Call Tracking for Landscaping Companies
- Attribute every quote call A unique tracking number on each ad, map listing, and yard sign ties every quote request back to the source that drove it. When spring spend ramps up, you know exactly which campaigns are booking work and which are burning budget.
- Spot the recurring contracts Call recording and AI transcripts show which channels bring in high-LTV maintenance contracts versus one-off cleanups, so you can chase the recurring revenue that carries you through the slow months.
- Never miss a busy-season call During the spring surge your crews are in the field and the phone keeps ringing. Call flows route calls to whoever can answer and instant alerts ping you on every missed call, so a booked quote never slips away.
- Numbers in 300+ US & Canada Area Codes
- Detailed Call Analytics
- Call Flow Builder
- Voicemail & Voicemail Transcription
- Call Recordings
- Custom Call Tagging & Reporting
- Robocaller Protection with Nomorobo
- 14 Day Risk Free Trial with Every Plan
- No Contract & Free Setup Assistance
- Unlimited Users
- Dynamic Number Replacement
- Campaign Tracking Numbers
- Offline Tracking Numbers
- Scheduled Summary Reports via Email
Integrations With Your Favorite Tools
Powerful integrations that help you and your team track your calls.
All the call tracking the big platforms offer, for less
Call recording, AI transcription, campaign attribution, and white-label, included from $37/mo. See how Call Tracker compares to the tools you are evaluating.
Simple, Straightforward Call Tracking Pricing
14 Day Risk Free Trial with Every Plan
Starter
10 Numbers & 500 Minutes
Connect your marketing campaigns to your inbound phone calls.
Compare PlansPro
Most Popular20 Numbers & 1000 Minutes
Grow your business with advanced keyword tracking for paid marketing channels.
Compare PlansAgency
Most Value40 Numbers & 1500 Minutes
For high-volume marketers and agencies managing multiple brands.
Compare PlansLearn More. Grow More.
Read the blog
A Guide to Google Local Services Ads
Google Local Services Ads are pay-per-lead listings at the top of Google Search for verified local service providers. Here is h...
How to Track Phone Calls
To track phone calls, give each marketing source its own phone number and let call tracking software log which number every cal...
Call Tracking Numbers: What They Are and How Many You Need
A call tracking number is a phone number assigned to one marketing source that forwards to your real line, so every call it rec...