A dealership's phone rings from listing sites, the website, search ads and the sign out front, and the same number is on all of them. Call Tracker gives each source its own number and routes the call to someone who can sell a car or book a service.
Start Free TrialA different tracking number on Autotrader, Cars.com, CarGurus, the postcard and the radio spot means every call is tied to the source that produced it. Dynamic number insertion does the same on your website, so Google Ads calls are told apart from organic search.
An IVR menu lets the caller press 1 for Sales, 2 for Service, 3 for Parts. Sales rings the desk and three mobiles at once, Service falls through to a transcribed voicemail, and every call still reports against the campaign that made it ring.
Call recording and AI transcripts turn every sales call into a readable conversation. Work through the day's calls in the review panel, tag the ones that booked an appointment, and coach on the ones that did not.
A dealership’s phone rings from more places than almost any other business, and then the call lands on one number and gets passed from the receptionist to Sales to Service. By the end nobody can say which ad paid for it or whether anyone booked the appointment. Call tracking for car dealerships fixes both halves: it ties every call to the source that produced it, and it gets the call to someone who can sell a car or book a service.
Put a different tracking number on your Autotrader inventory than on Cars.com or CarGurus, and every call to that number is a call that site produced. The same goes for the postcard, the radio spot and the billboard. On the website, dynamic number insertion swaps the number per visitor, so a call carries the source channel, the landing page, and for Google Ads the click ID that lets it go back as a conversion. The reports then answer the question the general manager asks: which of these produces calls, and which just produces an invoice.
Advertise one number and an IVR menu splits the callers: press 1 for Sales, 2 for Service, 3 for Parts, with each option running its own handling. Sales uses simultaneous ring across the desk, the floor phone and the salespeople’s mobiles, so the first one free takes the customer. Service rings the service desk and falls through to a voicemail with a transcript, so a customer describing a noise at 7am leaves a message the advisor can read.
Phone skills decide whether an internet lead becomes an appointment, and most stores have no way to hear those calls. Call recording applies to every call, and AI transcription lays each one out with the caller and the salesperson on separate lines. The review panel is where that becomes coaching: work down the day’s calls, tag the ones that booked, put a value on them, and see at a glance which ones a manager has already reviewed.
A dealer group wants each store’s calls, numbers and users kept apart, and the group’s marketing manager wants to see all of it. Multiple companies gives each rooftop its own company on one account, with its own trackers and reports, and users who see only their store. Usage is broken out per company at billing time.
Get thousands of local and toll-free numbers across 300+ US and Canada area codes, with recording, routing and analytics on every plan from $37 a month. Want the setup walkthrough? Read call tracking for car dealerships.
Each lead source gets its own tracking number: one per listing site, one per print or radio campaign, and dynamic number insertion on the website so calls from Google Ads and organic search are told apart. Every call is logged with its source, outcome and a recording, so you can see which sources produce sales and service calls.
Yes. An IVR menu on the tracking number lets callers press a key for the department they want, and each option runs its own call flow. Sales can ring several phones at once, Service can fall through to a transcribed voicemail, and every call still reports against the campaign that produced it.
Plans start at $37 a month (Starter) with 10 tracking numbers and 500 minutes included, unlimited users, and a 14-day free trial. A credit card is required to start the trial. See pricing for Pro and Agency plans.
Yes. Each store is a separate company on one account, with its own tracking numbers, reports and users, while the group's managers can see every store. Usage is broken out per company for billing.
Want the full playbook on getting more calls? Read the Call Tracking for Car Dealerships guide.