Contractors win high-ticket projects through a long sales cycle, mixing referrals, SEO, and ads across several trades. A single project call can be worth tens of thousands. Call Tracker ties each inquiry to the channel that produced it, so you know your real cost per signed project.
Start Free TrialWhen one signed project is worth tens of thousands, you cannot afford to guess where it came from. A unique tracking number on each ad, page, and referral source ties the inquiry call back to what produced it, so you know your real cost per signed job.
Not every call is a kitchen remodel. Call recording and AI transcripts let you spot the high-value projects fast, prioritize them, and make sure a six-figure lead is never left waiting while you finish a small estimate.
Roofing, additions, and bath remodels do not perform the same. Separate numbers for each trade or market show which lines and regions actually return on your spend, so you scale the ones that pay.
General contractors and remodelers win high-ticket projects through a long sales cycle, mixing referrals, SEO, and ads across several trades. A single project call can be worth tens of thousands, which is exactly why guessing your marketing ROI is so expensive. Call tracking for contractors is the only honest way to know which channel produced the inquiry that became a signed job. Here is how Call Tracker is built for the way a contracting business really works.
Put a unique tracking number on each channel, your Google Ads, your SEO landing pages, your Google Business Profile, and even your referral and review listings, and dynamic number insertion swaps the number on your website by traffic source. Every inquiry call is logged against the ad, keyword, or source that produced it, so you can finally tie marketing spend back to signed projects and see your true cost per job.
A six-figure addition lead and a quick repair quote should not get the same response. Call recording and AI call transcriptions let you review what each caller is asking for, flag the large projects, and make sure your best leads get fast, senior attention instead of waiting in a queue. The bigger the job, the more a missed or fumbled call costs you.
A project worth tens of thousands going to voicemail is the most expensive miss in your business. Call flows route inquiry calls to the right estimator, hunt across phones, and forward to a backup, while instant call and text alerts ping you on every missed call so you can call back the same day, while the lead is still warm and comparing bids.
Roofing, kitchen remodels, and full additions do not return the same on ad spend, and neither do different markets. Give each trade or region its own tracking numbers, then let real-time call analytics show which lines and markets produce the calls that turn into signed work. For firms running several crews, or agencies managing contractor clients, white-label call tracking puts all of it under one brand with unlimited users.
Get thousands of local and toll-free numbers across 300+ US and Canada area codes, with recording, routing, and analytics on every plan from $37 a month. Want the strategy side too? Read the contractor marketing guide.
Yes. Contracting is a high-ticket, long-cycle business driven by inquiry calls, and Call Tracker gives each marketing source its own number so every project lead is tied to the channel that produced it, with recording, routing, and real-time analytics built in.
Plans start at $37 a month (Starter) with 10 tracking numbers and 500 minutes included, unlimited users, and a 14-day free trial. A credit card is required to start the trial. See pricing for Pro and Agency plans.
Yes. With dynamic number insertion and per-source numbers, Call Tracker attributes each inquiry to the exact ad, keyword, or referral source, so call analytics show cost per project lead and help you tie spend back to the jobs you actually sign.
Yes. Give each service line or market its own numbers and routing, with unlimited users on every plan. Agencies managing several contractor clients can run it all under one brand.
Want the full playbook on getting more calls? Read the Contractor Marketing guide.