5 Marketing Mistakes Wasting Your Money
It's always important for any buiness owner to take a step back and analyze every expense and find places to optimize and reduce waste. Even in good economic times we all should be doing this, but in times like these, it can mean the difference between surviving these couple of rough months or going out of buinsess. Let's look at 5 ways your marketing budget is wasting your money to see where we can eliminate waste at every level.
Introducing Our Referral Program
Our mission is to empower business leaders to improve their marketing and make smarter decisions for improved ROI. Today, we're proud to annouce our Referral Program to give back to our customers and community leaders that love and are sharing our service.
How Call Tracking Fits Into A Marketing Strategy
Every business in almost every industry has the same fundamental challenge, marketing profitably. By marketing profitably, it means turning a profit from the money invested through acquiring new customers or in many cases, sales from returning customers. Marketing profitably also implies that you are able to attribute and measure the return on your marketing campaign’s expenditure, this is where things get really really interesting because a lot of marketing channels aren’t that easy to measure their effectiveness.
What is call tracking and who does it benefit?
When asking callers “how did you hear about us?” is no longer enough, organizations of all shapes, sizes and industries leverage the power of call tracking solutions to strategically target and convert potential customers.
Call Tracking is Essential to Marketing in 2020
An integrated marketing approach is essential for small and local businesses to get the sales and conversions they need. This means combining modern digital approaches with conventional phone calls that can close a sale or bring a person to your store. However, there’s a divide between these calls and the marketing platforms that often drive people to them. This is where call tracking comes in, a method to try and integrate these two in terms of data, to drive more efficient marketing.
Capture the Full Value of Your Client Campaigns
Every client wants to know what value their agency managed campaigns are delivering. As a marketing agency, you need to both delivery value with high quality marketing but you also need to show your value through reporting with quantitative data and reporting to help your client's make decisions on their next marketing campaigns.
Introducing Call Flows
Creating unique and valuable call experiences for customers is more important than ever. Whether your making an announcement to all of your callers with a pre-call audio message or creating custom call handling workflows for missed calls, each customer interaction with your company phone line is important.
Call Tracker is Now a Twilio Partner
We're excited to announce that Call Tracker has now joined Twilio's Partner program as one of their partner build solution providers. Our platform's phone numbers, calls, and messaging backend has been driven by Twilio since the beginning and we're happy to have joined Twilio's partner program.
3 Ways to Get Started with Call Tracking
Call tracking software can make a great complement to your marketing efforts because it provides valuable insight into who is calling, where those leads are coming from and, most importantly, what’s motivating them to call.
What is Call Tracking?
Call tracking or sometimes called "call capture" is a tool that businesses can use to track and record incoming phone calls from their marketing advertisments. In particular, it allows marketers to more accurately measure the results of the campaigns they run – including PPC, local SEO and even offline advertising - so that they can more effectively allocate and optimize their marketing spend.