Developing & Optimizing an Effective Marketing Plan

Developing & Optimizing an Effective Marketing Plan

Developing and managing a budget are among a marketing leader’s most important - and oftentimes challenging - tasks. There is only so much money available and where you allocate each dollar can mean the difference between a marketing strategy that barely gets you by and one that truly drives the success of the business.

Read More

5 Insights from Call Tracking

5 Insights from Call Tracking

Did you know that voice calls are 10 to 15 times more likely to convert than online forms? This is why driving more incoming calls is so critically important to your business. But it’s not just about getting people to pick up the phone and dial your number. There are a ton of other things you can learn from those incoming inquiries, provided you have a good call tracking strategy in place.

Read More

5 Ways to Optimize Your Call Tracking

5 Ways to Optimize Your Call Tracking

When you visit a website and are looking for more information from a particular company, what are you more likely to do – fill out a complicated contact form or pick up the phone? The latter is much easier, which is why using call tracking to measure marketing performance just makes sense.

Read More

How to Drive Better

How to Drive Better "Click-to-Call" Conversions

Have you ever called a business directly from a Google search, ad or website using your mobile phone? According to the latest statistics, chances are very good that you have. In fact research has found that 70% of mobile users have used click-to-call at some point.

Read More

5 Tips for Improving Your Social Media Strategy

5 Tips for Improving Your Social Media Strategy

It’s 2017 and it’s almost unheard of for a business not to have at least some sort of presence on social media, and for good reason. The percentage of consumers who follow brands socially range from 85% of those aged 45-54 to 95% of 18-34 year olds. Those statistics are pretty powerful in and of themselves. 

Read More

5 Reasons You Need to Start Focusing on Mobile Marketing

5 Reasons You Need to Start Focusing on Mobile Marketing

Did you know that 95% of smartphone users have used their phones to look up local businesses? Furthermore, once these prospective customers found the companies they were looking for, 61% took action and called.

Read More

Optimize Your Facebook Marketing with Call Tracking

Optimize Your Facebook Marketing with Call Tracking

The goal of your Facebook ads is to drive as many qualified leads to your business as possible. But how can you know which campaigns are getting the best results?

Read More

4 Proven Ways to Drive More Call Conversions

4 Proven Ways to Drive More Call Conversions

When it comes to marketing, getting the attention of your target audience is really only half the battle. To realize a return on your investment, your marketing efforts have to be effective in getting those prospects to actually pick up the phone and call. Easier said than done? Not necessarily.

Read More

4 Signs Your SEO Strategy Needs an Overhaul

4 Signs Your SEO Strategy Needs an Overhaul

Is your SEO strategy getting you the results you’re after? If not, here are four warning signs that it may be time for an overhaul. 93 percent of all online experiences begin with a search engine. It’s safe to assume, then, that a good portion of that activity involves looking up businesses to purchase products or services.

Read More

7 Holiday Mobile Marketing Strategies

7 Holiday Mobile Marketing Strategies

The holiday season is officially upon us, and with more than half of today’s consumers expected to use their mobile devices to make online purchases over the coming weeks, there’s never been a better time to invest in mobile marketing. If you haven’t yet developed and launched a holiday mobile marketing strategy for your business, here are a few creative ideas to get you started.

Read More


Join 1000s of data-driven companies tracking calls to improve their marketing ROI.

Start 14 Day Free Trial