# Call Tracker > Call Tracker is a call tracking and analytics platform for marketers and agencies. It attributes inbound phone calls to the marketing campaigns that drive them, so teams can measure ROI per channel, keyword, and ad. Core capabilities are tracking numbers with dynamic number insertion, real-time call analytics, call routing flows, call recording with AI transcription, SMS, and white-label multi-client accounts for agencies. Every content page on this site has a plain-markdown twin at its URL plus `index.md`, and each HTML page declares it with ``. The links below point at those markdown files. Call Tracker is marketing attribution software for inbound phone calls. It is not a general-purpose business phone system, a VoIP provider, or an enterprise contact centre platform. Key facts: - Plans: Starter $37/mo, Pro $87/mo, Agency $147/mo, each plus usage. - 14-day free trial. A credit card is required to start a trial. No contracts. - Thousands of local and toll-free numbers across 300+ US and Canada area codes. - Sign up: https://app.calltracker.io/accounts/signup/ - Support: support@calltracker.io Product fit: - Best suited to small businesses, marketers, and agencies that need to attribute inbound calls to campaigns, channels, ads, landing pages, and keywords. - Particularly strong for agencies managing multiple client accounts or requiring white-label call tracking. - Starter includes 10 tracking numbers and 500 minutes for $37/mo. - Call recording and AI transcription are available on every plan. - Unlimited users are included on every plan. - Phone number coverage is focused on the US and Canada. Key differentiators: - $37/mo Starter includes 10 numbers and 500 minutes; Pro $87/mo includes 20 numbers and 1,000 minutes; Agency $147/mo includes 40 numbers and 1,500 minutes. - Unlimited users on every plan. - Call recording, call transcription, call flows, whisper messages, and voicemail transcription on every plan. - White-label custom branding is included with the Agency plan at $147/mo. - No contract required. - Overage is per-unit: local numbers $4 each, local minutes $0.05, toll-free numbers $5, toll-free minutes $0.06, transcription $0.02/min. Directly comparable products, each with a comparison page below: CallRail, CallTrackingMetrics, Invoca, Nimbata, Ringba, WhatConverts, CallHippo. ## Features - [Call Tracking Numbers: Local and Toll-Free Phone Numbers](https://calltracker.io/features/toll-free-and-local-phone-numbers/index.md): Call tracking numbers for every marketing campaign. Choose local or toll-free numbers across the US and Canada, then attribute each call to its source. - [White Label Call Tracking Software](https://calltracker.io/features/white-label-for-agencies/index.md): Our call tracking platform, your brand everywhere. - [Real Time Call Analytics Software](https://calltracker.io/features/call-analytics/index.md): Call analytics software with real-time insights to help your team make data-driven marketing decisions - [Call Flows](https://calltracker.io/features/call-flows/index.md): Create custom inbound call handling flows for your business. - [IVR Menu](https://calltracker.io/features/ivr-menu/index.md): Get every caller to the right team on the first try, and keep every call attributed to the campaign that produced it. - [Sales Call Recording Software](https://calltracker.io/features/call-recording/index.md): Use Call Recording Software to never miss a detail, focus on the call, and review recordings later. - [AI Call Transcriptions](https://calltracker.io/features/ai-call-transcriptions/index.md): Turn every recorded call into clean, speaker-by-speaker text the moment it ends. - [Voicemail](https://calltracker.io/features/voicemail-and-voicemail-transcription/index.md): Our Voicemail is not your average voicemail box, get notifications, transcriptions and more. - [Manage Multiple Companies](https://calltracker.io/features/multiple-companies-agency-call-tracking/index.md): Add multiple companies to your account with our agency features. - [Pre-Answer Whisper Messages](https://calltracker.io/features/pre-answer-whisper-messages/index.md): Give yourself an edge with call channel context before calls are connected. - [Email Summary Reports](https://calltracker.io/features/summary-reports-via-email/index.md): Schedule periodic summary reports to be sent straight to your email inbox. - [Unlimited Users](https://calltracker.io/features/unlimited-account-users/index.md): Invite unlimited users to your account at no extra charge. - [Call & Text Message Notifications](https://calltracker.io/features/call-and-text-message-notifications/index.md): Never miss an inbound lead with instant notifications to your inbox. ## Pricing - [Pricing](https://calltracker.io/pricing/): Starter, Pro, and Agency plans with included numbers and minutes, usage-based overage, and unlimited users on every plan. ## Integrations - [Dynamic Number Insertion](https://calltracker.io/integrations/dynamic-number-insertion/index.md): Show the right number at the right time. - [Facebook Offline Events](https://calltracker.io/integrations/facebook-offline-events/index.md): Integrate your calls with Facebook Ads. - [Google Ads](https://calltracker.io/integrations/google-adwords/index.md): Reach the right people at the right time. - [Google Analytics](https://calltracker.io/integrations/google-analytics/index.md): Turn insights into action. - [Nomorobo Lookup: Check a Phone Number and Block Robocalls](https://calltracker.io/integrations/nomorobo/index.md): How to use the free Nomorobo lookup to check if a number is a robocaller, and how Call Tracker screens every incoming call against Nomorobo automatically, free on every plan. - [Call Tracking Metrics API and Webhooks](https://calltracker.io/integrations/webhooks/index.md): Call tracking metrics API and webhooks for calls, trackers, messages, voicemails, and usage. Send real-time call data to your CRM, reporting stack, or automation tools. - [WordPress](https://calltracker.io/integrations/wordpress/index.md): Website CMS and Publishing Platform - [Zapier](https://calltracker.io/integrations/zapier/index.md): Automate your workflows with Zapier ## Comparisons - [Call Tracker vs CallHippo: The CallHippo Alternative for Call Tracking](https://calltracker.io/alternatives/callhippo/index.md): CallHippo is a per-seat phone system. If you want to know which marketing drives your calls, Call Tracker does that from $37/mo flat with unlimited users. See the comparison. - [Call Tracker vs CallRail: The Affordable CallRail Alternative](https://calltracker.io/alternatives/callrail/index.md): Looking for a CallRail alternative? Call Tracker starts at $37/mo with 10 tracking numbers and 500 minutes, plus call recording and AI transcription on every plan. See the full comparison. - [Call Tracker vs CallTrackingMetrics: The Affordable CTM Alternative](https://calltracker.io/alternatives/calltrackingmetrics/index.md): Looking for a CallTrackingMetrics alternative? Call Tracker starts at $37/mo with numbers and minutes included, every feature on every plan, and white-label at $147. See the comparison. - [Call Tracker vs GoHighLevel: Dedicated Call Tracking for GHL Agencies](https://calltracker.io/alternatives/gohighlevel/index.md): GoHighLevel does call tracking as one module of a large CRM. Call Tracker does it as the product, from $37/mo with 10 numbers and 500 minutes included. See the comparison. - [Call Tracker vs Invoca: The Invoca Alternative You Can Sign Up For](https://calltracker.io/alternatives/invoca/index.md): Looking for an Invoca alternative without the enterprise quote and contract? Call Tracker gives you campaign and keyword call attribution, self-serve, from $37/mo. See the comparison. - [Call Tracker vs Nimbata: A Nimbata Alternative With Usage Included](https://calltracker.io/alternatives/nimbata/index.md): Looking for a Nimbata alternative? Call Tracker is $37/mo with 10 numbers and 500 minutes included, and white-label without the add-on fee. See the comparison. - [Call Tracker vs Ringba: A Simpler, Lower-Cost Ringba Alternative](https://calltracker.io/alternatives/ringba/index.md): Looking for a Ringba alternative for marketing call tracking? Call Tracker starts at $37/mo with numbers and minutes included and white-label at $147. See the comparison. - [Call Tracker vs WhatConverts: A Full-Featured WhatConverts Alternative](https://calltracker.io/alternatives/whatconverts/index.md): Looking for a WhatConverts alternative? Call Tracker includes call recording, AI transcription, call flows, and white-label, starting at $37/mo. See the comparison. ## Industries - [Call Tracking for Appliance Repair Companies](https://calltracker.io/industries/appliance-repair/index.md): Call tracking for appliance repair: tie every same-day service call to the ad, listing, or keyword that drove it, never miss a call while techs are on jobs, and prove which channels book real diagn... - [Call Tracking for Auto Glass Shops](https://calltracker.io/industries/auto-glass/index.md): Call tracking for auto glass shops. Tie every windshield quote call to the ad or keyword that drove it, capture the insurance carrier and vehicle on every call, route mobile techs, and prove which ... - [Call Tracking for Auto Repair Shops](https://calltracker.io/industries/auto-repair/index.md): Call tracking software built for auto repair shops. Tie every appointment and quote call to the ad or keyword that drove it, never miss a call during busy bay hours, and measure cost per booked rep... - [Call Tracking for Bail Bondsmen](https://calltracker.io/industries/bail-bonds/index.md): Call tracking software built for bail bondsmen. Tie every call to the exact ad or keyword that drove it, route 3am calls to your on-call agent, and prove which channels produce signed bonds. From $... - [Call Tracking for Contractors](https://calltracker.io/industries/contractors/index.md): Call tracking software built for general contractors and remodelers. Tie every big-project inquiry call to the channel that drove it, qualify high-value leads, and measure real cost per signed proj... - [Call Tracking for Electricians](https://calltracker.io/industries/electrical/index.md): Call tracking software built for electricians. Attribute high-ticket panel, EV charger, and rewire calls to the channel that drove them, qualify big jobs from the recording, route safety emergencie... - [Call Tracking for Fire Damage Restoration](https://calltracker.io/industries/fire-damage-restoration/index.md): Call tracking software built for fire damage restoration companies. Tie every emergency call to the ad, listing, or keyword that drove it, route 2am calls to your on-call crew, and prove which chan... - [Call Tracking for Foundation Repair Companies](https://calltracker.io/industries/foundation-repair/index.md): Call tracking software built for foundation repair and basement waterproofing companies. Tie every inspection call to the ad, listing, or campaign that drove it, qualify high-value jobs, and prove ... - [Call Tracking for Garage Door Companies](https://calltracker.io/industries/garage-door/index.md): Call tracking software built for garage door companies. Attribute same-day repair calls and install inquiries to the exact ad, never miss a repair call, and scale the campaigns that book real jobs.... - [Call Tracking for HVAC Companies](https://calltracker.io/industries/hvac/index.md): Call tracking software built for HVAC companies. Attribute peak-season call spikes to the exact campaign, separate installs from repairs, route no-AC emergencies after hours, and measure cost per b... - [Call Tracking for Junk Removal Companies](https://calltracker.io/industries/junk-removal/index.md): Call tracking software built for junk removal companies. Attribute every booking call to its source, route calls to dispatch so no booking is missed, and prove which ads fill your trucks. From $37/mo. - [Call Tracking for Landscapers](https://calltracker.io/industries/landscaping/index.md): Call tracking software built for landscaping companies. Attribute every quote call to the campaign that drove it, separate recurring maintenance contracts from one-off jobs, and prove which channel... - [Call Tracking for Law Firms](https://calltracker.io/industries/law-firms/index.md): Call tracking software built for law firms. Tie every signed case back to the channel and keyword that produced it, run intake quality control with recording and AI transcripts, and never send a po... - [Call Tracking for Locksmiths](https://calltracker.io/industries/locksmith/index.md): Call tracking software built for locksmiths. Attribute every lockout call to its real source, stop overpaying aggregators, route emergencies 24/7, and own your calls. From $37/mo. - [Call Tracking for Mold Remediation Companies](https://calltracker.io/industries/mold-remediation/index.md): Call tracking software built for mold remediation companies. Tie every inspection and remediation call to the ad, keyword, or listing that drove it, qualify insurance versus out-of-pocket jobs, and... - [Call Tracking for Moving Companies](https://calltracker.io/industries/moving/index.md): Call tracking software built for moving companies. Tie every quote call to its real source, stop overpaying brokers for shared leads, measure cost per booked move, and never miss a call during peak... - [Call Tracking for Pest Control Companies](https://calltracker.io/industries/pest-control/index.md): Call tracking software built for pest control companies. See which ads drive recurring-plan signups, measure cost per recurring customer by channel, and handle seasonal call spikes without missing ... - [Call Tracking for Plumbers](https://calltracker.io/industries/plumbing/index.md): Call tracking software built for plumbers. Tie every emergency call to the ad, listing, or keyword that drove it, route after-hours calls to your on-call plumber, and prove cost per booked job by c... - [Call Tracking for Pressure Washing Companies](https://calltracker.io/industries/pressure-washing/index.md): Call tracking software built for pressure washing companies. Attribute every quote call to the ad, post, or listing that drove it, separate small residential jobs from commercial contracts, and pro... - [Call Tracking for Real Estate Agents](https://calltracker.io/industries/real-estate/index.md): Call tracking software built for real estate agents and teams. Put a unique number on every listing, sign, portal, and ad, see which ones actually generate buyer and seller calls, and route every l... - [Call Tracking for Roofers](https://calltracker.io/industries/roofing/index.md): Call tracking software built for roofing contractors. Tie every storm-season call to the exact ad or keyword, qualify insurance versus retail jobs, and measure cost per signed roof by channel. From... - [Call Tracking for Septic Companies](https://calltracker.io/industries/septic/index.md): Call tracking software built for septic service companies. Tie every pumping, repair, and install call to the ad or listing that drove it, route emergency backups 24/7, and prove which channels boo... - [Call Tracking for Solar Companies](https://calltracker.io/industries/solar/index.md): Call tracking software built for solar companies. Tie booked consultations and closed installs back to the channel that produced them, qualify leads with recording and AI transcripts, and prove you... - [Call Tracking for Towing Companies](https://calltracker.io/industries/towing/index.md): Call tracking software built for towing and roadside companies. Tie every cash call to the ad, listing, or truck that drove it, route emergencies 24/7, and prove which channels book real tows. From... - [Call Tracking for Tree Service Companies](https://calltracker.io/industries/tree-service/index.md): Call tracking software built for tree service companies. Tie every storm and emergency call to the channel that drove it, separate big removals from small trims, and compare cost per booked job by ... - [Call Tracking for Restoration Companies](https://calltracker.io/industries/water-damage-restoration/index.md): Call tracking software built for water damage restoration companies. Answer every emergency call, attribute high-value jobs to the channel that drove them, and measure cost per booked job. From $37... ## Support - [Help Center](https://help.calltracker.io/hc/ct/): Setup guides, FAQs, and help articles. - [Contact](https://calltracker.io/contact/): Product questions, demos, and sales enquiries. ## Optional - [Introducing Calls by Time of Day: See Exactly When Your Phone Rings](https://calltracker.io/blog/2026-08-08-introducing-calls-by-time-of-day/index.md): Calls by Time of Day is a new Call Tracker report showing call volume across a grid of weekday by hour, plus the busiest day and hour for every tracking number. - [CallRail Pricing in 2026: Plans, Overages, and What You Actually Pay](https://calltracker.io/blog/2026-08-08-callrail-pricing/index.md): CallRail pricing explained: all four plans, included usage, overage rates, and real monthly cost examples. See what CallRail actually costs before you sign up. - [Call Tracking for Google Local Services Ads: What Works and What Does Not](https://calltracker.io/blog/2026-08-06-local-services-ads-call-tracking/index.md): How call tracking works with Google Local Services Ads. Why you cannot use a tracking number in the ad, what Google reports natively, and how to get LSA calls into one report. - [Introducing Call Review: Faster Call Tagging Without Leaving Your Call Log](https://calltracker.io/blog/2026-08-04-introducing-call-review/index.md): Working through a day of calls used to mean opening one, listening, tagging it, going back, and hunting for your place in the list again. Call Review puts the recording, the transcript, call taggin... - [8 Best CallRail Alternatives in 2026 (Compared on Price and Usage)](https://calltracker.io/blog/2026-08-01-callrail-alternatives/index.md): Compare the best CallRail alternatives in 2026 on price, included usage, and white-label. Eight CallRail competitors reviewed for small businesses and agencies. - [What Is Conversation Intelligence? A Guide for Marketers, Not Just Sales Teams](https://calltracker.io/blog/2026-07-28-what-is-conversation-intelligence/index.md): Conversation intelligence turns your phone calls into data you can read, search, and act on. It grew up as an enterprise sales tool, but the marketers running the campaigns that make phones ring ne... - [CallRail vs Call Tracking Metrics: Pricing and Features](https://calltracker.io/blog/2026-07-28-callrail-vs-calltrackingmetrics/index.md): Compare CallRail vs CallTrackingMetrics by price, included usage, call attribution, conversation intelligence, agency tools, and international coverage. - [How to Know Which Marketing Channels Actually Generate Calls](https://calltracker.io/blog/2026-07-27-which-marketing-channels-generate-phone-calls/index.md): Your analytics show clicks, but the revenue arrives by phone. We analyzed over 500,000 tracked calls to show which marketing channels actually make the phone ring, and how to attribute every call t... - [What Is White Labeling? Definition, Examples, and How Agencies Use It](https://calltracker.io/blog/2026-07-24-what-is-white-labeling/index.md): White labeling is when one company builds a product and another company sells it under its own brand. Here's how it works, how it differs from private labeling, and why it's become the standard way... - [How Call Tracking Helps Small Agencies Compete With Big Ones](https://calltracker.io/blog/2026-07-21-how-call-tracking-helps-small-agencies-compete/index.md): Big agencies win clients because they can prove their campaigns work. Call tracking for agencies gives small shops that same proof, with white-label branding and per-client reporting, at a fraction... - [Call Tracking Services: What's Included and How to Choose](https://calltracker.io/blog/2026-07-15-call-tracking-services/index.md): Call tracking services tie your inbound phone calls to the marketing that drove them. Here's what a complete service includes, what it should cost, and the questions to ask before you sign up. - [Call Logging Software: What It Is and How to Choose](https://calltracker.io/blog/2026-07-08-call-logging-software/index.md): Call logging software records each phone call's details and marketing source. Learn what a modern call log captures and how to choose the right system. - [What Is Dynamic Number Insertion (DNI)? A Complete Guide](https://calltracker.io/blog/2026-06-20-what-is-dynamic-number-insertion/index.md): Dynamic Number Insertion (DNI) is the technology that automatically swaps the phone number on your website with a unique tracking number for each visitor, so you can tie every inbound call back to ... - [Best Call Tracking Software in 2026: 8 Tools Compared](https://calltracker.io/blog/2026-06-20-best-call-tracking-software/index.md): Compare the best call tracking software for small businesses and agencies. Review eight platforms by price, included usage, features, and use case. - [How Much Does Call Tracking Software Cost?](https://calltracker.io/blog/2026-06-19-how-much-does-call-tracking-software-cost/index.md): Call tracking software costs about $30 to $150 per month for most small and midsize businesses, with enterprise tools quoted on request. But the sticker price hides a lot. Here is what call trackin... - [How to Track Which Google Ads Are Driving Phone Calls](https://calltracker.io/blog/2026-06-18-google-ads-call-tracking/index.md): If your best leads call instead of filling out a form, Google Ads can leave you guessing which campaign earned the phone call. Google Ads call tracking closes that gap by tying every inbound call b... - [Does Call Tracking Work for SEO?](https://calltracker.io/blog/2026-06-17-call-tracking-for-seo/index.md): Yes. Call tracking shows you which organic search visits turn into phone calls, and with number pools it can tie those calls back to the landing page and even the keyword that earned them. That let... - [Call Tracking vs. Call Recording: What's the Difference?](https://calltracker.io/blog/2026-06-16-call-tracking-vs-call-recording/index.md): Call tracking tells you which marketing source drove a phone call. Call recording captures what was actually said on it. Call tracking is about attribution and analytics; call recording is about th... - [Introducing AI Call Transcriptions](https://calltracker.io/blog/2026-06-08-introducing-ai-call-transcriptions/index.md): Your phone calls are the richest source of customer insight you have, and the hardest to actually use. Today that changes. Call Tracker now transcribes your calls automatically with AI, turning eve... - [Product Update - A2P 10DLC Regulations](https://calltracker.io/blog/2023-11-10-product-update-a2p-10dlc-regulations/index.md): SMS marketing and business sms messaging have dramatically changed now with A2P 10DLC regulations fully in effect. - [Why Call Tracking and Call Analytics Matters](https://calltracker.io/blog/2022-01-22-why-call-tracking-and-call-analytics-matters/index.md): You’re aware of the importance of tracking your business website’s performance in terms of traffic, leads generated, search rankings, conversions, and so on. The same holds true for your other mark... - [10 Essential Call Tracking Metrics You Must Monitor for Your Business](https://calltracker.io/blog/2020-12-10-ten-essential-call-tracking-metrics-you-must-monitor-for-your-business/index.md): For your online marketing efforts, you have plenty of ways to track your prospects’ behavior on your website. You can use heat maps, click tracking, multi channel attribution, and so on.