---
title: "Call Tracker vs CallTrackingMetrics: The Affordable CTM Alternative"
url: "https://calltracker.io/alternatives/calltrackingmetrics/"
---


Call Tracker and CallTrackingMetrics both connect your phone calls to the marketing behind them. The difference shows up on the invoice.

#### Included usage, not metered surprises

CallTrackingMetrics prices its platform on a usage-based model. The $79 entry plan buys the software, but your numbers, minutes, transcription, and texts are billed separately on top, which makes the monthly total hard to predict.

Call Tracker includes your usage in the plan. The $37 Starter plan already covers:

- 10 tracking numbers and 500 minutes
- Call recording and AI call transcription
- Call flows, whisper messages, and voicemail
- Unlimited users

#### One feature set, and cheaper white-label

CTM spreads AI analysis, agency tools, and white-label across higher tiers, with white-label starting at the $179 Marketing Pro plan. Call Tracker includes the same feature set on every plan, and [white-label branding](/features/white-label-for-agencies/) with [unlimited client companies](/features/multiple-companies-agency-call-tracking/) is built into the $147 Agency plan.

For the underlying attribution, the [real-time call analytics](/features/call-analytics/) and [Google Ads integration](/integrations/google-adwords/) work from the entry plan.

Want the full picture? See the [plan breakdown](/pricing/), compare [CallRail vs CallTrackingMetrics](/blog/2026-07-28-callrail-vs-calltrackingmetrics/), or read [how much call tracking software costs](/blog/2026-06-19-how-much-does-call-tracking-software-cost/).